Manager, Paid Media

Performance Marketing - Cleveland, OH - Full Time

The Manager, Paid Media Insurance Vertical is responsible for overseeing BrandMuscle’s local insurance clients, driving operational efficiency, and overseeing client strategy, both for online biddable and offline media.

The ideal Manager, Paid Media will have an in-depth understanding of developing successful local marketing campaigns using a wide variety of marketing tactics; including traditional, non-traditional, events, and digital. This position will also provide management, coaching, and training to team members and work collaboratively across the Performance Marketing management team and Client Service team to attain collective goals.  This position will work to constantly evaluate and streamline all products, tooling, and processes to keep the group performing above satisfaction with a competitive advantage. 


  • Oversee insurance client paid media programs and analyze metrics to provide actionable improvements, enhancements, and growth opportunities
  • Assist the Director, Paid Media in new business opportunities, integrated media plans, and streamlining orders
  • Develop and execute paid media strategies by understanding client initiatives and goals, staying ahead of industry trends, and thought leadership across insurance clients
  • Inspire the media team to be the very best they can be, by creating a work environment that fosters smart-thinking, creativity, collaboration, and the delivery of exceptional work
  • Partner with the Client Service team to strengthen existing client relationships, to overcome clients’ marketing challenges, and to ensure client satisfaction both at the corporate and agent level
  • Evolve the media product and process to keep a fresh perspective on client challenges and to evolve the media offerings and products
  • Partner with the Analytics team to establish clear measurement plans for campaigns that will be used to optimize media for maximum performance
  • Set goals that align with client success and carry down to the individual goal level with all employees
  • Create a resource library and processes to support the success of all team members (one-sheeters, lessonlys, reference center, training sessions, how-to guides, etc.), both from a vertical perspective and also an industry perspective, across tooling, technologies, research, etc.
  • Evaluate and support team structures and staffing needs
  • Partner with finance department to ensure payment and invoices are run smoothly
  • Lead client meetings for new program opportunities and initiatives


  • Bachelor’s degree in marketing, advertising, communications, or a related field is required
  • 4-5+ years of experience in media planning and buying, preferably in an advertising agency, multi-unit retail, or franchise/dealer organization
  • 2+ years of management experience and demonstrated experience developing, coaching, and motivating future media leaders
  • Competitive spirit and hunger to outperform
  • Strong negotiating and analytics skills
  • Tooling experience across industry standard adservers, DSPs, SEM tools, social, etc.
  • Ability to manage and prioritize a heavy workload and meet deadlines in a fast-paced environment, including extended hours as necessary.
  • Experience planning and overseeing multi-market, multi-tactic media plans
  • Strong business acumen, with the ability to work effectively with senior leaders and other key stakeholders throughout the organization
  • Superior communication skills, both verbal and written
  • Well versed in use of Microsoft office products (Excel, PowerPoint, Outlook)
  • Self-starter, ability to work without direct supervision
Apply: Manager, Paid Media
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