Product Manager

Bangalore, Karnataka, India
Full Time
Product Marketing
Manager/Supervisor

The Manager, Product Management is responsible for developing the strategic vision and executing the product roadmap of the BrandMuscle local marketing platform. This includes the full product management life-cycle: persona research, competitive analysis, analyst briefings, requirements authoring, pricing, go-to-market, and sales support. The Manager, Product Management will partner with teams across the organization to become an expert on the market, design a world-class solution, build the value proposition, and ultimately drive sales growth.  

Responsibilities 

  • Plan and execute all elements of the product life cycle of the BrandMuscle platform by understanding market demands, technology trends, and the competitive field 

  • Gather and incorporate feedback to develop the product roadmap based on a thorough analysis of end-user requirements 

  • Work with the Client Partnership and UX teams to conduct user research and define end-user personas 

  • Work closely with the Sales Team to understand buyer personas, sales trends, and the competitor landscape 

  • Coordinate with cross-functional teams to create user stories, detailed requirements, and wireframes  

  • Play a product owner role throughout the development sprints, to ensure the product meets the specified vision 

  • Coordinate with the Sales Team to develop content to successfully compete and win business 

  • Work with the marketing team to translate technical and product information into useful marketing materials 

  • Partner with the Client Service team to develop case studies, testimonials, use cases, and other content to drive promotional material and sales efforts 

Requirements 

  • Bachelor’s degree in marketing, technology, or a related field required 

  • 5+ years of product marketing required, SaaS experience preferred 

  • Knowledge and experience in customer buying behavior for B2B SaaS solutions 

  • Strong analytical skills and passion for analyzing products, competitors, and market dynamics 

  • Demonstrated commitment to mentoring, coaching, and leadership 

  • Strong communication, collaboration, feedback, and facilitation skills 

  • Superior organizational, strategic, and execution skills 

  • Experience working in cross-functional, multi-location teams 

  • Excellent presentation and communication skills 

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