Specialist/Lead/Manager, Digital Paid Media (Rotational Shifts)
Noida, Uttar Pradesh, India
Full Time
Experienced
About Specialist/Lead/Maanger, Digital Paid Media
The Strategic Marketing Team is seeking a Specialist/Lead/Manager, Digital Paid Media to assist with the execution and implementation of strategic initiatives across a large client roster and variety of disciplines. This person will focus heavily on content preparation and management for our website and landing page platform, LocationBuilder, while also supporting programs across all areas of the team including SEO, location data management, email marketing, social media and reporting. In partnership with the managers of the Digital Strategy team, this specialist will oversee day-to-day client requests and urgent needs.
Responsibilities
Top Competencies
Requirements
The Strategic Marketing Team is seeking a Specialist/Lead/Manager, Digital Paid Media to assist with the execution and implementation of strategic initiatives across a large client roster and variety of disciplines. This person will focus heavily on content preparation and management for our website and landing page platform, LocationBuilder, while also supporting programs across all areas of the team including SEO, location data management, email marketing, social media and reporting. In partnership with the managers of the Digital Strategy team, this specialist will oversee day-to-day client requests and urgent needs.
Responsibilities
- Support our online website platform
- Assist in customizing content for our local channel partner sites
- Meet and collaborate with US managers frequently throughout the day
- Facilitate in troubleshooting issues
- Assist in the development and implementation of optimized landing pages
- Manage a process flow in our software platform to help organize workflow and manage time
- Assist in managing the accuracy of client location data, partnering with third party vendors to add and edit data
- Monitor our platform email inbox to ensure lead emails are properly sent to clients
- Perform audits of our platform to ensure accuracy, and make recommendations on optimization and improvement
- Work collaboratively across teams and departments to ensure deliverable dates are met
- Upload content, schedule posts, maintain enrollment trackers and assist with reporting for the social media team
- Assist in the creation and planning of new website, email, and SEO, social media programs
Top Competencies
- Fluent English (writing and speaking)
- Marketing acumen, especially digital (SEO, LDM, email, websites, social media)
- Client-facing relationship building
- Project management (documenting requirements for execution team, ensuring timely delivery)
Requirements
- Willingness and ability to learn / train on new platforms, services & disciplines
- Experience with Adobe Creative Cloud programs - Photoshop and Acrobat are required
- Problem-solving skills and ability to analyze, research, and make decisions based on what is provided.
- Experience with cross-functional teams and/or agency environments is a plus.
- Solid understanding and successful execution of marketing tactics
- Strong organizational skills
- PowerPoint, Word and Excel experience
- Experience in writing clear marketing copy to promote our client’s products and services
- Excellent communication skills
- Able to manage and maintain multiple projects and initiatives concurrently
- Must be a flexible team-player who is willing to reprioritize work based on the highest need
- Ability to pull and understand reporting metrics to make recommendations for optimization
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