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Manager, Local Marketing & Media

The Manager, Local Marketing & Media Team is responsible for overseeing Brandmuscle’s efforts to develop local marketing plans for the users of our BrandBuilder system while serving as a liaison to key corporate stakeholders at Brandmuscle clients.

The ideal candidate will have an in-depth understanding of developing successful local marketing campaigns using a wide variety of traditional and digital marketing tactics, will be comfortable working directly with corporate stakeholders and individual franchisees and dealers, and will have a passion for effective, results-oriented local marketing.  This position will also provide on-site coaching and training to team members and work collaboratively with media and event buyers to hit collective goals.

Responsibilities Include:

  • Providing day-to-day leadership to Brandmuscle’s local marketing planners, helping to ensure that all marketing plans are aligned with client budget and marketing goals.
  • Identifying opportunities to improve the marketing planning and media buying process and ensure that all team members have the tools and training necessary to meet the needs of Brandmuscle clients.
  • Working directly with Brandmuscle corporate clients to manage the introduction and implementation of Brandmuscle’s local marketing services.
  • Working with cross-functional team members to drive business targets and deliver on shared team goals
  • Leading training and on-boarding efforts, developing business acumen and professionalism led by example
  • Tracking performance metrics and analyzing individual activity, productivity and pacing (call reviews, scoring)
  • Presenting a training program and defined career path
  • Identifying new opportunities and outreach targets
  • Creating templates for talking points, sales positioning and scripting
  • Providing feedback to client and taking part in strategic leadership, idea sharing and proactive initiatives
  • Leading team efforts and internal activities

Requirements

  • A Bachelor’s degree is required.
  • Familiarity with a variety of approaches to developing and tracking the effectiveness of local marketing plans and inbound/outbound calls
  • Superior communication skills, both verbal and written.
  • Detail- and client service-oriented
  • Well versed in use of Microsoft office products (Excel, PowerPoint, Outlook)
  • Excellent organizational skills
  • Ability to manage escalation path
  • Management experience required
  • Sales experience recommended

 

Experience

A minimum of (5) years of management experience and planning local marketing campaigns in an advertising agency or corporate marketing department is required.  

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