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Digital Coordinator - Paid Media

The Digital Coordinator -- Paid Media is responsible for working with clients and internal teams to define strategies and execute digital marketing and advertising programs across Programmatic Display, Search, and Social Media. The Digital Coordinator -- Paid Media will work collaboratively with all members of the Digital team, client-facing account teams and key client stakeholders. The Digital Coordinator -- Paid Media will play a key role in supporting our client's Digital Team and assist in managing team members.

 

Key Responsibilities:

  • Execute paid media strategies across multiple clients for Programmatic Display (self-serve), Search and Social Media campaigns and programs.
  • Learning and applying an in-depth understanding of the client’s business, business rules, and business processes as they relate to our client's solution and digital programs
  • Leverage data to create client insights and daily optimizations needed to improve campaign performance
  • Assist in creation of materials for client meetings for new program opportunities and initiatives
  • Generate new ideas and collaborate with teams to execute new programs and initiatives that will increase engagement, drive lead-gen, and grow accounts

Requirements

  • 1-3 years marketing/advertising or digital experience required, preferably in an agency or client-side marketing role with management experience
  • Demand Side Platform (DSP) experience with a focus on real-time bidding and first party data
  • Well versed in Google AdWords, social media advertising and retargeting; Google AdWords certification preferred
  • Experience with third party SEM platforms, such as Marin, Kenshoo and DoubleClick search
  • Experience with Ad Operations and trafficking processes/tools, ex. DFA, Integral Ad Science
  • Social paid media experience including Facebook Power Editor
  • Solid understanding and successful execution of digital marketing tactics
  • Superior communication skills, both verbal and written
  • Detail driven and client service-oriented
  • Self-starter, ability to work without direct supervision
  • Competitive spirit, hunger to outperform
  • Experience managing and prioritizing a complex task list to meet tight deadlines
  • Excellent organizational and time management skills
  • Bachelor’s degree required; degree in marketing or advertising strongly preferred
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